CMAP is offering unique opportunities for local businesses to promote their organization and services through Garlic Festival coverage sponsorships. Becoming a CMAP sponsor means that our team of professionals will...
- Create a 15 second sponsor video featuring your organization,
- Publish your promotional materials in our 2012 Garlic Festival Television Guide.
If you opt to have a sponsor video created, you can choose the number of days for CMAP to air the footage on our channels and live stream. The video will also be archived on our website and Youtube channel, and made available to be embedded on your company's website, as well. For sponsorship registration and details, please visit our Garlic Festival Sponsorship Page.
Why become a CMAP Garlic Festival Sponsor?
CMAP is the number one media outlet for the Garlic Festival. We broadcast and live stream footage all three days. Coverage includes the Garlic Festivl Cook Off Stage, Interviews with Chefs, Celebrities, Hosts, Vendors, Volunteers and more.
CMAP Sponsorship
As a CMAP, you are supporting your local community media center and promoting your business. Also, as a sponsor, you are an "underwrtier" by default.
What is an underwriter?
Underwriting is when a business or individual donates a product, service or funding to assist an access show in return for a non comercial acknowledgement. According to the Federal Communications Commission (FCC) Underwriting Guidelines, an underwriting "spot" is (a) no longer than 15 seconds; (b) includes no calls to action (i.e.. "Come on down and BUY our products!); (c) includes no comarative language (i.e. "We're better than that other pizza place!").
Underwriting spots must be placed at the beginning or end of a show versus in the middle to avoid giving the video a "commercial" look.
Underwriting Opportunities
PLUG YOUR LOCAL BUSINESS... AND SUPPORT CMAP
CMAP is a non-commercial television station. You can’t lease time, or run commercials… but you CAN BE AN UNDERWRITER! As an underwriter , your professionally produced fifteen second video spot will run on CMAP's Channel 17, 19, or 20. CMAP is available on Charter Cable in 13,000 homes throughout Gilroy, Hollister and San Juan Bautista.
An underwriting spot can include a picture of your business locale, contact information, your logo, a voiceover, music, and all contact info. Click here for samples of real spots!
An underwriting spot airs three times a week for an entire year. That's 156 airings for just $1000!
If you are interested in becoming a CMAP station underwriter, contact Executive Director, Kathy Bisbee, at (408) 846-4983 ext. 6.
Here's a couple of examples of CMAP Underwriting Spots...
